{"id":43882,"date":"2025-02-03T12:53:21","date_gmt":"2025-02-03T12:53:21","guid":{"rendered":"https:\/\/www.astrak.agency\/live-backup\/?p=43882"},"modified":"2025-02-03T20:51:24","modified_gmt":"2025-02-03T20:51:24","slug":"pyramide-inversee-redaction-web","status":"publish","type":"post","link":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/","title":{"rendered":"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO"},"content":{"rendered":"\n<p>La pyramide invers\u00e9e est une m\u00e9thode d\u2019\u00e9criture qui consiste \u00e0 structurer un texte en allant <strong>de l\u2019information la plus importante \u00e0 la moins importante<\/strong>. Utilis\u00e9e \u00e0 l\u2019origine par les journalistes, elle s\u2019est impos\u00e9e comme une strat\u00e9gie incontournable en r\u00e9daction web et SEO.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On commence par l\u2019essentiel.<\/li>\n\n\n\n<li>On d\u00e9veloppe avec des d\u00e9tails.<\/li>\n\n\n\n<li>On termine par des compl\u00e9ments.<\/li>\n<\/ul>\n\n\n\n<p>L\u2019objectif est simple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Captiver imm\u00e9diatement le lecteur avec l\u2019essentiel.<\/strong><\/li>\n\n\n\n<li>Faciliter la lecture et am\u00e9liorer l\u2019exp\u00e9rience utilisateur (UX).<\/li>\n\n\n\n<li>Optimiser le r\u00e9f\u00e9rencement naturel (SEO) en pla\u00e7ant les mots-cl\u00e9s strat\u00e9giques d\u00e8s le d\u00e9but.<\/li>\n<\/ul>\n\n\n\n<p>Cette approche permet d\u2019aligner instantan\u00e9ment le contenu avec l\u2019intention de recherche de l\u2019utilisateur, augmentant ainsi les chances d\u2019obtenir un <strong>featured snippet<\/strong> (extrait optimis\u00e9) dans les r\u00e9sultats de Google.<\/p>\n\n\n\n<p>Un bon d\u00e9but d\u2019article SEO doit contenir un <strong>r\u00e9sum\u00e9 clair en 1 \u00e0 3 phrases ou une liste \u00e0 puces<\/strong>, augmentant ainsi les probabilit\u00e9s d\u2019appara\u00eetre en r\u00e9ponse directe dans un <strong>Answer Box<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"452\" height=\"366\" src=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/schema-pyramide-inversee.png\" alt=\"sche\u0301ma pyramide inverse\u0301e\" class=\"wp-image-43883\" srcset=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/schema-pyramide-inversee.png 452w, https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/schema-pyramide-inversee-300x243.png 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi adopter la pyramide invers\u00e9e en r\u00e9daction web ?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Attirer et retenir l\u2019attention du lecteur<\/strong><\/h3>\n\n\n\n<p>Sur internet, les internautes scannent les contenus plut\u00f4t que de les lire en d\u00e9tail. Un texte structur\u00e9 avec la pyramide invers\u00e9e leur permet d\u2019acc\u00e9der rapidement aux informations qu\u2019ils recherchent.<\/p>\n\n\n\n<p>Pour maximiser l\u2019impact, il est recommand\u00e9 d\u2019utiliser des <strong>paragraphes courts<\/strong> (5 lignes maximum) et des phrases ne d\u00e9passant pas <strong>80 caract\u00e8res<\/strong>, garantissant ainsi une lecture fluide, en particulier sur mobile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Am\u00e9liorer le r\u00e9f\u00e9rencement naturel (SEO)<\/strong><\/h3>\n\n\n\n<p>Google privil\u00e9gie les contenus qui r\u00e9pondent rapidement aux questions des utilisateurs. En appliquant la pyramide invers\u00e9e :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les <strong>mots-cl\u00e9s principaux<\/strong> sont inclus d\u00e8s les <strong>100 premiers mots<\/strong>.<\/li>\n\n\n\n<li>L\u2019information cl\u00e9 est imm\u00e9diatement visible, am\u00e9liorant ainsi la pertinence du contenu.<\/li>\n\n\n\n<li>Une structure optimis\u00e9e favorise l\u2019apparition en <strong>position z\u00e9ro<\/strong> et dans les <strong>extraits enrichis<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>L\u2019ajout de <strong>m\u00e9dias riches<\/strong> (images, vid\u00e9os, infographies) et d\u2019une <strong>table des mati\u00e8res interactive<\/strong> renforce encore davantage l\u2019engagement des visiteurs et le temps pass\u00e9 sur la page, un crit\u00e8re de classement important pour Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Faciliter la lecture et la compr\u00e9hension<\/strong><\/h3>\n\n\n\n<p>Un contenu bien segment\u00e9 am\u00e9liore la lisibilit\u00e9 et l\u2019exp\u00e9rience utilisateur. Pour cela, il est conseill\u00e9 d\u2019\u00e9viter les <strong>blocs de texte trop longs<\/strong> et d\u2019utiliser des sous-titres, des listes et des \u00e9l\u00e9ments visuels pour rythmer la lecture.<\/p>\n\n\n\n<p>V\u00e9rifier la mise en page sur un appareil mobile est une bonne pratique : un texte trop dense peut d\u00e9courager le lecteur et nuire au r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment appliquer la pyramide invers\u00e9e en r\u00e9daction SEO ?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c9tape 1 : Commencer par l\u2019essentiel (Le \u00ab\u00a0Quoi ?\u00a0\u00bb)<\/strong><\/h3>\n\n\n\n<p>L\u2019introduction doit imm\u00e9diatement r\u00e9pondre aux questions suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De quoi parle l\u2019article ?<\/li>\n\n\n\n<li>Pourquoi est-ce important pour le lecteur ?<\/li>\n\n\n\n<li>Quels b\u00e9n\u00e9fices va-t-il en tirer ?<\/li>\n<\/ul>\n\n\n\n<p>Exemple :<\/p>\n\n\n\n<p>La pyramide invers\u00e9e est une m\u00e9thode de r\u00e9daction qui met les informations les plus importantes en haut du texte. Elle permet de capter l\u2019attention, d\u2019am\u00e9liorer le r\u00e9f\u00e9rencement et d\u2019offrir une meilleure lisibilit\u00e9 sur le web.<\/p>\n\n\n\n<p>Un <strong>r\u00e9sum\u00e9 en 1 \u00e0 3 phrases<\/strong> ou une <strong>liste \u00e0 puces<\/strong> d\u00e8s le d\u00e9but renforce l\u2019impact SEO et augmente les chances d\u2019\u00eatre affich\u00e9 dans un <strong>snippet Google<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c9tape 2 : D\u00e9velopper avec des d\u00e9tails secondaires<\/strong><\/h3>\n\n\n\n<p>Une fois l\u2019information cl\u00e9 donn\u00e9e, le texte peut \u00eatre enrichi avec :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explications approfondies<\/li>\n\n\n\n<li>\u00c9tudes et statistiques<\/li>\n\n\n\n<li>Exemples concrets<\/li>\n\n\n\n<li>T\u00e9moignages et cas pratiques<\/li>\n<\/ul>\n\n\n\n<p>Exemple :<\/p>\n\n\n\n<p>Selon une \u00e9tude de Nielsen Norman Group, <strong>79 % des internautes scannent une page web<\/strong> avant de la lire en d\u00e9tail. En structurant votre contenu avec la pyramide invers\u00e9e, vous r\u00e9pondez directement \u00e0 leur besoin d\u2019information rapide.<\/p>\n\n\n\n<p>Un <strong>contenu multim\u00e9dia enrichi<\/strong> (images, vid\u00e9os, graphiques) combin\u00e9 \u00e0 une structure claire favorise l<strong>&lsquo;envie de rester sur la page<\/strong>, un signal positif pour le r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c9tape 3 : Conclure avec des informations additionnelles<\/strong><\/h3>\n\n\n\n<p>En fin d\u2019article, il est pertinent d\u2019ajouter :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des liens internes pour approfondir un sujet<\/li>\n\n\n\n<li>Des ressources compl\u00e9mentaires<\/li>\n\n\n\n<li>Un appel \u00e0 l\u2019action (CTA)<\/li>\n<\/ul>\n\n\n\n<p>Exemple de CTA :<br><em>\u00ab\u00a0Vous souhaitez am\u00e9liorer votre r\u00e9daction SEO ? D\u00e9couvrez nos autres conseils pour optimiser vos contenus !\u00a0\u00bb<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Astuces pour une r\u00e9daction efficace avec la pyramide invers\u00e9e<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Placer les mots-cl\u00e9s principaux dans les <strong>50 premiers mots<\/strong>.<\/li>\n\n\n\n<li>Utiliser des <strong>sous-titres (H2, H3)<\/strong> pour structurer le contenu.<\/li>\n\n\n\n<li>R\u00e9diger des <strong>paragraphes courts (5 lignes max)<\/strong> et des phrases de <strong>moins de 80 caract\u00e8res<\/strong>.<\/li>\n\n\n\n<li>Ajouter <strong>des listes \u00e0 puces<\/strong> pour am\u00e9liorer la lisibilit\u00e9.<\/li>\n\n\n\n<li>Int\u00e9grer <strong>des m\u00e9dias riches<\/strong> (vid\u00e9os, infographies) pour retenir l\u2019attention.<\/li>\n\n\n\n<li>V\u00e9rifier l\u2019affichage sur <strong>mobile<\/strong> pour optimiser la mise en page et le d\u00e9coupage du texte.<\/li>\n<\/ul>\n\n\n\n<p>En combinant cette technique avec une <strong>exp\u00e9rience utilisateur optimis\u00e9e<\/strong> (table des mati\u00e8res, m\u00e9dias enrichis, structure mobile-friendly), vous maximisez vos chances d\u2019am\u00e9liorer votre <strong>classement SEO et l\u2019engagement des visiteurs<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pyramide invers\u00e9e est une m\u00e9thode d\u2019\u00e9criture qui consiste \u00e0 structurer un texte en allant de l\u2019information la plus importante \u00e0 la moins importante. Utilis\u00e9e &#8230; <a title=\"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO\" class=\"read-more\" href=\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/\" aria-label=\"En savoir plus sur La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO\">Lire la suite<\/a><\/p>\n","protected":false},"author":3,"featured_media":43885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-43882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f\" \/>\n<meta property=\"og:description\" content=\"La pyramide invers\u00e9e est une m\u00e9thode d\u2019\u00e9criture qui consiste \u00e0 structurer un texte en allant de l\u2019information la plus importante \u00e0 la moins importante. Utilis\u00e9e ... Lire la suite\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Astrak\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-03T12:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T20:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"906\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thibault Marchal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thibault Marchal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/\"},\"author\":{\"name\":\"Thibault Marchal\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/person\/ab17e018f6cbf470580298d7d41e2232\"},\"headline\":\"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO\",\"datePublished\":\"2025-02-03T12:53:21+00:00\",\"dateModified\":\"2025-02-03T20:51:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/\"},\"wordCount\":852,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/\",\"url\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/\",\"name\":\"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f\",\"isPartOf\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\",\"datePublished\":\"2025-02-03T12:53:21+00:00\",\"dateModified\":\"2025-02-03T20:51:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#primaryimage\",\"url\":\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\",\"contentUrl\":\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg\",\"width\":1024,\"height\":906,\"caption\":\"pyramide inverse\u0301e redaction web\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Agence SEO\",\"item\":\"https:\/\/www.astrak.agency\/live-backup\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#website\",\"url\":\"https:\/\/www.astrak.agency\/live-backup\/\",\"name\":\"Astrak\",\"description\":\"On va acc\u00e9l\u00e9rer votre SEO\",\"publisher\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#organization\"},\"alternateName\":\"Astrak SEO\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.astrak.agency\/live-backup\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#organization\",\"name\":\"Astrak\",\"alternateName\":\"Astrak Agency\",\"url\":\"https:\/\/www.astrak.agency\/live-backup\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/05\/cropped-cropped-Logo_FlecheJaune.png\",\"contentUrl\":\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/05\/cropped-cropped-Logo_FlecheJaune.png\",\"width\":1357,\"height\":246,\"caption\":\"Astrak\"},\"image\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/astrakagency\/\",\"https:\/\/www.linkedin.com\/company\/astrak-legoax\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/person\/ab17e018f6cbf470580298d7d41e2232\",\"name\":\"Thibault Marchal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d50d800e35f8ab03560ce790f9fd3f145126d1c5f1bc13e2b71f199936f48f41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d50d800e35f8ab03560ce790f9fd3f145126d1c5f1bc13e2b71f199936f48f41?s=96&d=mm&r=g\",\"caption\":\"Thibault Marchal\"},\"description\":\"Consultant SEO depuis plusieurs ann\u00e9es, Thibault vous accompagne dans votre strat\u00e9gie de r\u00e9f\u00e9rencement naturel : cr\u00e9ation de contenu, netlinking et optimisations on-site.\",\"sameAs\":[\"https:\/\/fr.linkedin.com\/in\/thibault-marchal-949b89177\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f","og_description":"La pyramide invers\u00e9e est une m\u00e9thode d\u2019\u00e9criture qui consiste \u00e0 structurer un texte en allant de l\u2019information la plus importante \u00e0 la moins importante. Utilis\u00e9e ... Lire la suite","og_url":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/","og_site_name":"Astrak","article_published_time":"2025-02-03T12:53:21+00:00","article_modified_time":"2025-02-03T20:51:24+00:00","og_image":[{"width":1024,"height":906,"url":"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","type":"image\/jpeg"}],"author":"Thibault Marchal","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Thibault Marchal","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#article","isPartOf":{"@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/"},"author":{"name":"Thibault Marchal","@id":"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/person\/ab17e018f6cbf470580298d7d41e2232"},"headline":"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO","datePublished":"2025-02-03T12:53:21+00:00","dateModified":"2025-02-03T20:51:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/"},"wordCount":852,"commentCount":0,"publisher":{"@id":"https:\/\/www.astrak.agency\/live-backup\/#organization"},"image":{"@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","articleSection":["Blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/","url":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/","name":"Pyramide Invers\u00e9e : LA technique de r\u00e9daction ultime ! \u270d\ufe0f","isPartOf":{"@id":"https:\/\/www.astrak.agency\/live-backup\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#primaryimage"},"image":{"@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","datePublished":"2025-02-03T12:53:21+00:00","dateModified":"2025-02-03T20:51:24+00:00","breadcrumb":{"@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#primaryimage","url":"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","contentUrl":"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/02\/pyramide-inversee-redaction-web.jpg","width":1024,"height":906,"caption":"pyramide inverse\u0301e redaction web"},{"@type":"BreadcrumbList","@id":"https:\/\/www.astrak.agency\/live-backup\/pyramide-inversee-redaction-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Agence SEO","item":"https:\/\/www.astrak.agency\/live-backup\/"},{"@type":"ListItem","position":2,"name":"La Pyramide Invers\u00e9e : Technique de R\u00e9daction Web pour un meilleur SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.astrak.agency\/live-backup\/#website","url":"https:\/\/www.astrak.agency\/live-backup\/","name":"Astrak","description":"On va acc\u00e9l\u00e9rer votre SEO","publisher":{"@id":"https:\/\/www.astrak.agency\/live-backup\/#organization"},"alternateName":"Astrak SEO","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.astrak.agency\/live-backup\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.astrak.agency\/live-backup\/#organization","name":"Astrak","alternateName":"Astrak Agency","url":"https:\/\/www.astrak.agency\/live-backup\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/logo\/image\/","url":"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/05\/cropped-cropped-Logo_FlecheJaune.png","contentUrl":"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/05\/cropped-cropped-Logo_FlecheJaune.png","width":1357,"height":246,"caption":"Astrak"},"image":{"@id":"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/astrakagency\/","https:\/\/www.linkedin.com\/company\/astrak-legoax\/"]},{"@type":"Person","@id":"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/person\/ab17e018f6cbf470580298d7d41e2232","name":"Thibault Marchal","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d50d800e35f8ab03560ce790f9fd3f145126d1c5f1bc13e2b71f199936f48f41?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d50d800e35f8ab03560ce790f9fd3f145126d1c5f1bc13e2b71f199936f48f41?s=96&d=mm&r=g","caption":"Thibault Marchal"},"description":"Consultant SEO depuis plusieurs ann\u00e9es, Thibault vous accompagne dans votre strat\u00e9gie de r\u00e9f\u00e9rencement naturel : cr\u00e9ation de contenu, netlinking et optimisations on-site.","sameAs":["https:\/\/fr.linkedin.com\/in\/thibault-marchal-949b89177"]}]}},"modified_by":"Thibault Marchal","_links":{"self":[{"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/posts\/43882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/comments?post=43882"}],"version-history":[{"count":0,"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/posts\/43882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/media\/43885"}],"wp:attachment":[{"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/media?parent=43882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/categories?post=43882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.astrak.agency\/live-backup\/wp-json\/wp\/v2\/tags?post=43882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}