{"id":45218,"date":"2025-12-11T04:47:56","date_gmt":"2025-12-11T04:47:56","guid":{"rendered":"https:\/\/www.astrak.agency\/live-backup\/?p=45218"},"modified":"2025-12-11T09:10:28","modified_gmt":"2025-12-11T09:10:28","slug":"analyse-seo-cdiscount","status":"publish","type":"post","link":"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/","title":{"rendered":"Pourquoi Cdiscount a perdu 50% de son trafic non brand\u00e9 ?"},"content":{"rendered":"\n<p>C&rsquo;est l&rsquo;un des graphiques les plus effrayants du SEO fran\u00e7ais actuel. La courbe de trafic organique de Cdiscount, autrefois leader incontest\u00e9 du e-commerce en France, montre une chute vertigineuse. Le site est pass\u00e9 d&rsquo;une domination totale avec pr\u00e8s de 20 millions de visiteurs mensuels (dont une part massive hors marque) \u00e0 une visibilit\u00e9 peau de chagrin sur les requ\u00eates g\u00e9n\u00e9riques.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.16-1024x424.png\" alt=\"\" class=\"wp-image-45265\" style=\"width:782px;height:auto\" srcset=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.16-1024x424.png 1024w, https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.16-300x124.png 300w, https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.16-768x318.png 768w, https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.16.png 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\">Contrairement aux rumeurs, cette d\u00e9gringolade n&rsquo;est pas due \u00e0 une mise \u00e0 jour brutale de l&rsquo;algorithme de Google (Core Update) qui aurait p\u00e9nalis\u00e9 le contenu. L&rsquo;analyse technique r\u00e9v\u00e8le une cause plus insidieuse : <strong>un changement d&rsquo;architecture interne qui a rendu le site invisible aux robots.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SECRETS (et erreurs FATALES) SEO de Cdiscount \ud83d\udea8\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/_SEYKWNVhpE?start=591&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Dans cette \u00e9tude de cas, nous allons diss\u00e9quer les deux m\u00e9canismes de g\u00e9nie qui ont fait le succ\u00e8s de Cdiscount, avant d&rsquo;analyser l&rsquo;erreur technique fatale qui a provoqu\u00e9 son d\u00e9clin actuel.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le secret n\u00b01 : Le Search Dexing (L&rsquo;art d&rsquo;\u00eatre premier avant tout le monde)<\/h2>\n\n\n\n<p>La plus grande force historique de Cdiscount r\u00e9sidait dans sa capacit\u00e9 \u00e0 cr\u00e9er des pages avant m\u00eame que ses concurrents ne sachent qu&rsquo;un produit existait. Cette technique s&rsquo;appelle le <strong>Search Dexing<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le m\u00e9canisme de g\u00e9n\u00e9ration automatique<\/h3>\n\n\n\n<p>Le principe reposait sur l&rsquo;exploitation des donn\u00e9es de recherche interne du site. Plut\u00f4t que d&rsquo;attendre qu&rsquo;un responsable SEO cr\u00e9e manuellement une cat\u00e9gorie, l&rsquo;algorithme de Cdiscount le faisait automatiquement selon un processus strict :<\/p>\n\n\n<div class=\"gb-container gb-container-a7b05e82\">\n<div class=\"gb-container gb-container-c6ad4a1b\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5e620cd0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:23px;line-height:1\"><span style=\"color:#00b4d8\">1.<\/span> <strong><strong>D\u00e9tection<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\">Un internaute tape une requ\u00eate dans la barre de recherche du site (ex: \u00ab\u00a0Redmi Note 13 Pro\u00a0\u00bb ou \u00ab\u00a0Hand Spinner\u00a0\u00bb).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-86755f6b00f39f7de1c62b98df2ad168 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:22px;line-height:1\"><strong><span style=\"color:#00b4d8\">2.<\/span> <strong>Validation par l&rsquo;achat <\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\">Si cette recherche aboutissait \u00e0 une conversion (achat), le syst\u00e8me consid\u00e9rait la requ\u00eate comme pertinente.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-79002e93f4b251f0804ad8d9ef6973bd\" style=\"font-size:22px\"><strong><span style=\"color:#00b4d8\">3.<\/span> <strong>Filtrage de s\u00e9curit\u00e9<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\"> L&rsquo;algorithme v\u00e9rifiait que le terme n&rsquo;\u00e9tait pas une marque interdite, un terme adulte ou une faute d&rsquo;orthographe grossi\u00e8re.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-690fbc609a7f26f2b04f0c3a797a6716\" style=\"font-size:22px\"><strong><span style=\"color:#00b4d8\">4.<\/span> <strong><strong>Cr\u00e9ation<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\">Une page indexable \u00e9tait g\u00e9n\u00e9r\u00e9e automatiquement, optimis\u00e9e pour ce mot-cl\u00e9 sp\u00e9cifique.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">L&rsquo;avantage concurrentiel : L&rsquo;exemple du Hand Spinner<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"518\" data-src=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.37-1024x518.png\" alt=\"\" class=\"wp-image-45271 lazyload\" data-srcset=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.37-1024x518.png 1024w, https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.37-300x152.png 300w, https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.37-768x389.png 768w, https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.37-1536x778.png 1536w, https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.10.37-2048x1037.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/518;\" \/><\/figure>\n<\/div>\n\n\n<p>Cette strat\u00e9gie offrait une r\u00e9activit\u00e9 imbattable. Lorsqu&rsquo;une tendance virale comme le \u00ab\u00a0Hand Spinner\u00a0\u00bb a \u00e9merg\u00e9, Cdiscount poss\u00e9dait d\u00e9j\u00e0 une page optimis\u00e9e et index\u00e9e alors que les autres sites n&rsquo;avaient pas encore cr\u00e9\u00e9 de rayon d\u00e9di\u00e9. Le site captait ainsi 100% du trafic naissant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les risques du syst\u00e8me (Spider Traps)<\/h3>\n\n\n\n<p>Cette automatisation \u00e0 outrance n&rsquo;\u00e9tait pas sans danger. Elle a parfois g\u00e9n\u00e9r\u00e9 des milliers de pages inutiles ou duplicat\u00e9es.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-contrast-background-color has-background\" style=\"border-color:#e5e7eb;border-width:1px;border-radius:12px;margin-top:28px;margin-bottom:28px;padding-top:20px;padding-right:24px;padding-bottom:20px;padding-left:24px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-1e7d5acf wp-block-group-is-layout-constrained\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-b6f3da4e76c9bb4d1328305c02436f1c\" style=\"font-size:15px;line-height:1.7\"><strong>\ud83d\udca1Exemple :<\/strong> Le syst\u00e8me a g\u00e9n\u00e9r\u00e9 une page performante sur la requ\u00eate \u00ab\u00a0XNXN\u00a0\u00bb (une faute de frappe pour un site adulte bien connu XNX), simplement parce qu&rsquo;un utilisateur avait achet\u00e9 un produit apr\u00e8s cette recherche. Cdiscount s&rsquo;est retrouv\u00e9 top 10 sur cette requ\u00eate incongrue, g\u00e9n\u00e9rant un trafic massif mais peu qualifi\u00e9.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le secret n\u00b02 : L&rsquo;Obfuscation et les Facettes Indexables<\/h2>\n\n\n\n<p>Avec plus de 50 millions de pages potentielles, Cdiscount ne pouvait pas se permettre de laisser Google crawler n&rsquo;importe quoi. La gestion du budget de crawl (le temps que Google passe sur votre site) \u00e9tait g\u00e9r\u00e9e avec une pr\u00e9cision chirurgicale gr\u00e2ce \u00e0 deux techniques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Le Cloaking de maillage (Siloing \u00e9tanche)<\/h3>\n\n\n\n<p>\u00c0 l&rsquo;\u00e9poque de sa gloire, Cdiscount utilisait une technique avanc\u00e9e d&rsquo;obfuscation de liens.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le principe :<\/strong> Le menu que voyait l&rsquo;utilisateur n&rsquo;\u00e9tait pas celui que voyait Google.<\/li>\n\n\n\n<li><strong>L&rsquo;application :<\/strong> Sur la page d&rsquo;accueil, tout \u00e9tait ouvert. Mais d\u00e8s qu&rsquo;on entrait dans un univers (ex: \u00c9lectrom\u00e9nager), le menu se \u00ab\u00a0fermait\u00a0\u00bb. Un lien vers les \u00ab\u00a0Jeux Vid\u00e9o\u00a0\u00bb disparaissait du code HTML pour Google.<\/li>\n\n\n\n<li><strong>Le b\u00e9n\u00e9fice :<\/strong> Cela cr\u00e9ait des silos th\u00e9matiques parfaits. La puissance SEO (le jus) restait concentr\u00e9e dans l&rsquo;univers s\u00e9mantique du Lave-linge sans se diluer vers des rayons non pertinents.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Les Facettes Indexables (Transformer les filtres en or)<\/h3>\n\n\n\n<p>Sur un e-commerce, les filtres \u00e0 facettes (Marque, Prix, Couleur) sont souvent un cauchemar SEO qui g\u00e9n\u00e8re de la duplication. Cdiscount a invers\u00e9 la tendance en s\u00e9lectionnant quelles facettes devaient devenir des pages.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le tri intelligent :<\/strong> Si le volume de recherche existait (ex: \u00ab\u00a0Lave-linge 6kg\u00a0\u00bb), la facette g\u00e9n\u00e9rait une URL propre et indexable.<\/li>\n\n\n\n<li><strong>La suppression du bruit :<\/strong> Si la combinaison n&rsquo;avait aucun int\u00e9r\u00eat SEO (ex: \u00ab\u00a0Lave-linge marque Asco\u00a0\u00bb), le lien restait en JavaScript et n&rsquo;\u00e9tait pas suivi par Google. Cela permettait de coller parfaitement \u00e0 la demande du march\u00e9 sans gaspiller de ressources serveur.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;Effondrement : Pourquoi le nouveau menu a tu\u00e9 le SEO<\/h2>\n\n\n\n<p>Si ces techniques \u00e9taient si efficaces, pourquoi le trafic s&rsquo;est-il effondr\u00e9 ? La r\u00e9ponse se trouve dans la refonte technique du site, et particuli\u00e8rement dans la gestion du <strong>Mega Menu<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le menu fant\u00f4me<\/h3>\n\n\n\n<p>Lors de la mise \u00e0 jour vers la nouvelle interface (vers 2022-2023), Cdiscount a bascul\u00e9 son menu principal en JavaScript int\u00e9gral, souvent charg\u00e9 de mani\u00e8re complexe.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le constat technique :<\/strong> En inspectant le site aujourd&rsquo;hui, on r\u00e9alise que les liens vers les grandes cat\u00e9gories (comme l&rsquo;informatique) ne sont plus pr\u00e9sents en dur (href classique) depuis la page d&rsquo;accueil pour le robot Google.<\/li>\n\n\n\n<li><strong>La cons\u00e9quence :<\/strong> Google ne peut plus \u00ab\u00a0descendre\u00a0\u00bb naturellement dans l&rsquo;arborescence. Le chemin d&rsquo;acc\u00e8s royal vers les cat\u00e9gories profondes a \u00e9t\u00e9 coup\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">La dispersion du maillage<\/h3>\n\n\n\n<p>Au lieu d&rsquo;une structure pyramidale claire, le site disperse d\u00e9sormais son jus via :<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Des produits en vrac :<\/strong> Le maillage interne pousse massivement des fiches produits individuelles plut\u00f4t que les cat\u00e9gories m\u00e8res.<\/li>\n\n\n\n<li><strong>Des pages \u00ab\u00a0noindex\u00a0\u00bb :<\/strong> De nombreuses cat\u00e9gories promotionnelles (Soldes, Op\u00e9rations sp\u00e9ciales) sont maill\u00e9es depuis la page d&rsquo;accueil&#8230; mais portent une balise \u00ab\u00a0noindex\u00a0\u00bb, disant \u00e0 Google de ne pas les prendre en compte. C&rsquo;est une perte s\u00e8che de puissance.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultat : Une chute de 50% du trafic hors-marque<\/h3>\n\n\n\n<p>En brisant son architecture de liens, Cdiscount a rendu ses propres rayons difficiles \u00e0 trouver pour les moteurs de recherche. Le trafic \u00ab\u00a0marque\u00a0\u00bb (les gens qui tapent \u00ab\u00a0Cdiscount\u00a0\u00bb) se maintient, mais le trafic \u00ab\u00a0hors marque\u00a0\u00bb (les nouveaux clients qui tapent \u00ab\u00a0TV Samsung\u00a0\u00bb) s&rsquo;est effondr\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan d&rsquo;action : 3 le\u00e7ons \u00e0 appliquer sur votre site<\/h2>\n\n\n\n<p>L&rsquo;histoire de Cdiscount nous enseigne trois r\u00e8gles d&rsquo;or pour le SEO e-commerce en 2025 :<\/p>\n\n\n<div class=\"gb-container gb-container-885fdc7c\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5e620cd0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:23px;line-height:1\"><span style=\"color:#00b4d8\">1.<\/span> <strong><strong>N&rsquo;obfusquez jamais votre menu principal involontairement<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\">Si vous utilisez du JavaScript pour votre menu (Mega Menu), assurez-vous que les liens sont toujours lisibles dans le code source (balises <code>&lt;a href=\"...\"&gt;<\/code>). Si Google ne peut pas suivre le menu, il ne peut pas voir vos produits.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-63b72d31a636a17735d2a97606ee95db is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:22px;line-height:1\"><strong><span style=\"color:#00b4d8\">2.<\/span> <strong>Utilisez votre recherche interne<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\">Analysez les mots-cl\u00e9s tap\u00e9s sur votre site. Si une requ\u00eate revient souvent et que vous n&rsquo;avez pas de page cat\u00e9gorie d\u00e9di\u00e9e, cr\u00e9ez-la imm\u00e9diatement. C&rsquo;est une opportunit\u00e9 de trafic garantie.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color has-contrast-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-radius:12px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<p class=\"has-base-color has-text-color has-link-color wp-elements-895236584e0a5ef00ffbfdcd858f6b1f\" style=\"font-size:22px\"><strong><span style=\"color:#00b4d8\">3.<\/span> <strong>Contr\u00f4lez vos facettes<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"font-size:16px;line-height:1.6\">Ne laissez pas Google indexer toutes les combinaisons de filtres. Ouvrez uniquement l&rsquo;indexation aux combinaisons qui ont un volume de recherche r\u00e9el (Marque + Type de produit) et bloquez les autres (Prix, Dimensions trop sp\u00e9cifiques).<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<p>Source : J&rsquo;ai pass\u00e9 1 an en alternance chez Cdiscount, depuis j&rsquo;ai fait ma carri\u00e8re en SEO et j&rsquo;ai mont\u00e9 mon agence. J&rsquo;ai voulu regarder comment ils avaient \u00e9volu\u00e9. Surpris du r\u00e9sultat j&rsquo;ai trouv\u00e9 que c&rsquo;\u00e9tait un excellent cas d&rsquo;\u00e9tude SEO !<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"957\" data-src=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/Capture-decran-2025-12-11-a-15.09.18-1-1024x957.png\" alt=\"\" class=\"wp-image-45274 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/957;aspect-ratio:1.0700202286076381;width:510px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group has-contrast-background-color has-background\" style=\"border-radius:24px;padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-e5ee9d74 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-e4759f2d61af25cfec0efb0405da0994\" style=\"font-size:48px;font-style:normal;font-weight:800;line-height:1.2\">Pr\u00eat \u00e0 acc\u00e9l\u00e9rer votre SEO ? <\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-497e8f9cd7d2f4d6dcab98c27a4c5bde\" style=\"margin-top:24px;margin-bottom:40px;font-size:18px;line-height:1.6\">Je peux r\u00e9aliser un audit rapide de votre structure technique pour v\u00e9rifier que vous ne commettez pas les m\u00eames erreurs que le g\u00e9ant fran\u00e7ais.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/meetings-na2.hubspot.com\/leo-poitevin?uuid=46390085-8684-473a-8948-4c790e5cadf0&amp;utm_source=website\" style=\"border-radius:50px;color:#1a1a2e;background-color:#f5d547;padding-top:16px;padding-right:32px;padding-bottom:16px;padding-left:32px;font-size:16px;font-style:normal;font-weight:600\">Prendre RDV<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est l&rsquo;un des graphiques les plus effrayants du SEO fran\u00e7ais actuel. La courbe de trafic organique de Cdiscount, autrefois leader incontest\u00e9 du e-commerce en France, &#8230; <a title=\"Pourquoi Cdiscount a perdu 50% de son trafic non brand\u00e9 ?\" class=\"read-more\" href=\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/\" aria-label=\"En savoir plus sur Pourquoi Cdiscount a perdu 50% de son trafic non brand\u00e9 ?\">Lire la suite<\/a><\/p>\n","protected":false},"author":2,"featured_media":45277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-45218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Cdiscount a perdu 50% de son trafic non brand\u00e9 ? - Astrak<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi Cdiscount a perdu 50% de son trafic non brand\u00e9 ? - Astrak\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;est l&rsquo;un des graphiques les plus effrayants du SEO fran\u00e7ais actuel. La courbe de trafic organique de Cdiscount, autrefois leader incontest\u00e9 du e-commerce en France, ... Lire la suite\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/\" \/>\n<meta property=\"og:site_name\" content=\"Astrak\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-11T04:47:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T09:10:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/cas-seo-cdiscount--e1765444010130.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leo POITEVIN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo POITEVIN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/\"},\"author\":{\"name\":\"Leo POITEVIN\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#\/schema\/person\/2d22c8af2c2aa83f4fe2cc8049a60ea8\"},\"headline\":\"Pourquoi Cdiscount a perdu 50% de son trafic non brand\u00e9 ?\",\"datePublished\":\"2025-12-11T04:47:56+00:00\",\"dateModified\":\"2025-12-11T09:10:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/\"},\"wordCount\":1257,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.astrak.agency\/live-backup\/wp-content\/uploads\/2025\/12\/cas-seo-cdiscount--e1765444010130.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/\",\"url\":\"https:\/\/www.astrak.agency\/live-backup\/analyse-seo-cdiscount\/\",\"name\":\"Pourquoi Cdiscount a perdu 50% de son trafic non brand\u00e9 ? 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